Liza Armstrong
Head of Service
Liza has overall responsibility for everything we do here at Hertfordshire Growth Hub. She has a long and impressive track record of working in the business enterprise and support sector. Passionate about business growth, Liza was previously focused on supporting businesses in advisory roles, and then for leveraging the support available to businesses through our network of providers at local, regional and national levels. She has an extensive knowledge of the business support ecosystem and is a strong advocate of partnership working and bringing organisations together to support businesses.
Starting her career with a large finance house, Liza spent several years helping many small companies access financial support. Since then she’s dedicated her career to providing business advice, spending eight years with Business Link in London and six years at Hertfordshire-based Wenta, setting up and managing a business incubator and advising early stage businesses.
Having built up a deep understanding of the challenges SMEs face and the county’s business support ecosystem, Liza draws on this to work with our array of stakeholders and partners to shape the design and delivery of our services, making sure they’re meeting the needs of our diverse clients.
Wendy Gibbs
Growth Account Manager
Wendy has been supporting businesses including social enterprises for over 14 years, working with pre-start, start up and established organisations providing impartial advice. Previously, Wendy had a long career in banking, working as a business development manager prospecting and acquiring new accounts and as a local business manager supporting a portfolio of businesses with lending requirements and advice. Wendy supports businesses to identify challenges to growth and offers solutions to overcome them.
She can provide support across a range of areas including business planning, raising finance, managing finance, financial forecasting, and social enterprises. Wendy enjoys seeing the development and positive changes within businesses as they grow, such as seeing them go from selling via online marketplaces to having their own e-commerce websites and supplying high street stores. She also enjoys helping business owners to find solutions and support, finding the appropriate resources available that they may not be aware of or have time to navigate. She loves a challenge!
Kieran Thorpe
Growth Account Manager
Kieran has worked across a range of private and public sector positions. Kieran’s background is in PR, and he has a wide range of experience working in business advisory roles since 2007, including as a Business Information Advisor at Business Link East and Enterprise Information Advisor for Inspire2Enterprise, a support service for social enterprises in the East of England. He uses his knowledge and skills to help advise local SMEs in Hertfordshire and knows the issues these SMEs face and how to tackle them.
Kieran believes planning is the most crucially overlooked aspect that prevents businesses of all types from achieving their goals. He enjoys speaking to and working with business owners, helping them unlock their own potential. Kieran, a lifelong resident of Hertfordshire, believes that a strong local economy helps to support everyone in Hertfordshire and wants to be involved providing businesses with the support they need to thrive in what he thinks is a fantastic location for them to succeed.
George Tsafandakis
SME Access to Finance Advisor
Trained in computing science, George began his career during the early days of the Internet, working on early versions of Internet Banking (remembered with fond nostalgia). He moved from analysis and design into project management delivering business transformation programmes in cards and payments. With the rise of Fintech, he left corporate life to become COO of a London-based startup using cloud technology to deliver cost-effective financial services challenging traditional banks. Later, he founded a consultancy helping SMEs tackle profit, cost, and resilience challenges. Joining the growth hub, he continues his mission to support SME innovation and growth by getting them ‘Finance Ready’.
George’s role as Access to Finance Advisor is to support established businesses that want to innovate and grow to become finance ready. This means, reviewing their business plans, financial forecasts and goals and objectively looking at them through the lens of a provider of debt or equity finance. Once done, George and the client work on a recommended action plan and George encourages the client to implement the prioritised actions with the goal of them securing suitable grant, debt or equity funding. He likes that every business is the same and yet unique and enjoys the client interaction.
Kieran O'Sullivan Mercer
Business Information Advisor
Kieran has over 10 years of experience in supporting SME’s with a particular focus on International Trade, Innovation and access to grant funding. He has a background in Business Economics and has worked in Start-up’s, established SME’s and large corporates across many sectors of the economy. A Hertfordshire resident, Kieran enjoys helping local businesses to overcome their challenges, identify opportunities and facilitate growth.
Tailored support
Tailored support
