ASCEND

The challenge

ASCEND is a Watford-based charity that provides disadvantaged communities with support, skills training and careers guidance. In June 2019, the CEO approached Hertfordshire Growth Hub for help with marketing that could help diversify the charity’s funding sources and plan for the future.  

The solution

Having extensive experience of the unique challenges faced by the third sector, we worked closely with ASCEND to explore all aspects of their business – thanks to fully-funded support via our Get Growing 2 programme. 

We identified a need for ASCEND to create a formal business plan, improve their website and social media, and put in place a more sustainable structure so the CEO could plan for the future needs of the organisation with confidence.  

We also provided specialist workshops, facilitated staff training, carried out in-depth research for funding opportunities, and put them in touch with other specialist third-sector support providers. 

The results 

ASCEND took on board our advice, improving their digital presence, securing new funding and contracts, and creating a clear, simple business plan. The organisation has been able to support more local people throughout the challenges of the Covid pandemic, and is now in robust shape for the future.        

“This has been a great experience and I’m so glad I approached Hertfordshire Growth Hub. Kieran has been a huge support and is always ready to give great advice.”
Christine Wyard, Chief Executive Officer