Watch our 35-minute on-demand video session about social media – how it works and how to make it work. This video is the first in a 3-part series with Chris Pike, owner of Hey Burt, that will cover the algorithm used in social media, how it is based on relationship, time, content time and content category, and how to build a plan to manipulate the algorithm. He also discusses the importance of identifying your online audience and why some people will see your content and others won’t. The video also covers how to get the most out of social media including posting schedules, using different types of content, and building your network. Watch our on-demand video session now.